Space Between the Gaps
Brand Foundation Workshop
Brand Foundation Model
Brand Identity Design
Customer Journey Mapping Workshop
Customer Journey Mapping Report
Film & Funding Investment Strategy
Space Between the Gaps are one of Australia's leading indie film production companies. The team joins both creative and productive branches of filmmaking, artistically, scientifically, and politically, they tell great Australian stories for universal audiences. We have built a relationship with SBTG over the years, helping to evolve their sustainable business model by introducing strategic approaches to their film making, investment modelling and growing their awareness in the international film festival circuit.
This time we had the opportunity to give them a new identity, presence and communication tools. Our goal was to reevaluate the concept of their name and explain the meaning behind their film making.
A New Message
'Space Between The Gaps', felt superfluous and unnecessarily long in many circumstances. The name as a concept itself, could be explained through image and video- which we had plenty of. We started to explore the possibilities of infinity loops, using the spaces in between each loop as lenses into their films, powerful but not overwhelming, containing but not covering. SBTG as a message became a gentle relationship between image, logotype and a solid catalyst in the new uncovered identity.