Brand Foundation Modelling
Business Plan Design
Placemaking & Workplace Design
Marketing Communications Strategy
Social Media Protocol
ReDefined is New Zealand's first fully integrated health and wellbeing centre. The concept combines holistic medicinal practitioners with modern movement studios, classes and equipment. Their aim is to promote the best health, wellbeing and movement practices by being a leading voice within the New Zealand health and wellbeing community.
With over 20 years experience in the health and fitness industry, founders James and Ben commissioned Antimony to create a brand identity and narrative that could communicate their unique offering and to develop a strategic direction that aligned with their vision. The multi-million dollar development is due to launch in 2020.