Audience Journey Mapping
Business & ideation Workshop
Custom Wordpress Website Development
Website Training And Ongoing Support
The concept of "honahlee" was created with the purpose to spread a message of change and acceptance, encourage joining and suggest community through informative promotion, acceptance and celebration of recreational and medicinal cannabis culture in Australia. honahlee is Australia's first cannabis content platform, curated and run by Jordan Visbulis and Thomas Brown. The aim with the platform is to support and connect the cannabis and 'cannacurious' community with trustworthy, reliable and entertaining information about local and international cannabis news, research and information, moving the topic of cannabis into mainstream understanding and acceptance.
Introducing the big picture
We ran a strategy and customer journey mapping workshop with the honahlee team in late 2019. This was the start of a six month process of developing a strategy to communicate the initiative through an online content platform. Our engagement with the honahlee project involving art direction, illustration and website design, customer journey mapping and a custom build web development, finally enabling honahlee to begin generating a transmedia editorial environment to present their content, communicate their message and build their community.