Foundation Strategy Workshop
Marketing & Communications Strategy
Brand Identity And Design
Personalised Art Work
Custom Wordpress Website Design & Development
Presentation Training & Personal Development Coaching
Antimony were given the opportunity to build out the personal brand for one of the world’s leading health and well-being thought leaders. Foundational strategic work, brand positioning and communication strategies were required, along with a brand identity, marketing strategy and a full digital narrative application.
Dave is truly passionate about helping people and employs a deeply personal approach to solving serious health issues. A carefully crafted and authentic brand was created to address the strategic goals of his business, whilst communicating his unique values and emphatic dedication to his community.
Lessons in native advertising
In order to help Dave and his team reach new audiences, strengthen his brand and position him at the forefront of holistic, functional medicine, we needed to develop a radical new approach to his communication strategy. Brands are increasingly realising that they need to take themselves out of their environment to reach new audiences. Traditional advertising no longer works. Instead, companies are turning towards 'native advertising' - a type of digital advertising that matches the form and function of the platform upon which it appears. Content is only indirectly linked to a brand, but it's coherence with the host platform means it is more readily absorbed and spread by it's followers.